Diajeng Lestari is an entrepreneur who made a huge impact in her homeland, Indonesia, a country with the largest Muslim population in the world. Graduating in Social and Political Science from the University of Indonesia, she was inspired from a college subject ‘Management of Change’ to make a social change through economic growth. Diajeng went on to become the founder and CEO of HIJUP in 2011, an online Muslim fashion store that is now home to hundreds of local Indonesian brands. HIJUP currently empowers thousands of people and provides worldwide shipping. HIJUP infuses the values of Islamic fashion important to Diajeng, which sees fashion not as a beauty contest but as an avenue for the aspirations and inspirations of people combined with spiritual maturity and inner beauty.
“You have to build a dream team, it’s very important.”